Thursday, May 14, 2026

Tahoe City Farmers Market Returns This Summer with New Opportunities for Local Businesses

The North Tahoe Chamber is proud to support local businesses through the Tahoe City Farmers Market, returning May 14 through October 22 at Commons Beach every Thursday from 8 AM to 1 PM. This year, the Chamber will create opportunities that increase visibility and connection for local businesses.

This season includes continued sponsorship of cooking demonstrations featuring local restaurants beginning in June, offering a platform to highlight Tahoe City’s culinary community and engage directly with attendees.

New this year, the Chamber is offering a free, sponsored booth space for local businesses to share materials, showcase offerings, and connect with market visitors. A downtown business map will also be distributed to encourage exploration of Tahoe City’s shops, restaurants, and services before and after the market.

Together, these efforts are designed to strengthen the connection between the Farmers Market experience and the broader local business community.

Businesses interested in the free booth opportunity can learn more here: Tahoe City Farmers Market Contact Form.

Friday, May 8, 2026

North Tahoe Chamber Sponsors 2026 Tahoe Economic Summit

The North Tahoe Chamber was a proud sponsor of the 2026 Tahoe Prosperity Center Tahoe Economic Summit, held May 7 in South Lake Tahoe. The conference focused on accelerating Tahoe’s innovation ecosystem and featured local economic experts, Tahoe-based entrepreneurs, and leading policy and change-makers. Keynote speakers Dr. Fred Steinmann and Karen Gordon presented a macroeconomic overview of the primary drivers impacting our region and shared insights on how businesses and communities can prepare for future changes.

During the “From Ideas to Expansion: Navigating Business Growth in Tahoe” workshop, it was inspiring to hear from Jason Juurss of Happy Tiers Bakery, who shared how the North Tahoe Chamber has helped support him as his new bakery prepares to open in Kings Beach. In the Innovation Space, we learned about the Marcella Foundation’s makerspace for high school students and viewed a live laser technology demonstration, and heard updates from the Tahoe Earth Institute on initiatives transforming bark waste chips into usable wood products for homes and businesses.

The summit provided an incredible opportunity for networking, collaboration, and education, bringing together leaders, innovators, and community members committed to strengthening Tahoe’s economy and future. The North Tahoe Chamber was honored to be part of the conversations and looks forward to continuing to support innovation, entrepreneurship, and economic vitality throughout the region.

Wednesday, May 6, 2026

North Tahoe Chamber Launches New VIC Concierge Experience Program

The North Tahoe Chamber is excited to launch a new Visitor Information Center (VIC) Concierge Experience Program designed to help Visitor Information Center staff become even stronger ambassadors for the North Tahoe region.

Through rotating monthly experiences, VIC staff will explore local businesses, attractions, activities, restaurants, retail shops, and community events firsthand. The goal is to deepen staff knowledge of the region so they can provide visitors with more authentic, personalized recommendations based on real experiences.

By engaging directly with local businesses and community offerings, the program also aims to strengthen relationships across North Tahoe while creating a more connected and informed visitor experience.

After each experience, participating staff members will share insights, recommendations, and key takeaways with the broader VIC team, helping build a collective knowledge base that benefits visitors throughout the region.

The program reflects the Chamber’s ongoing commitment to supporting local businesses and ensuring visitors receive welcoming, informed, and experience-driven guidance when exploring North Tahoe.

Businesses and organizations interested in hosting a VIC Concierge Experience are encouraged to reach out. To learn more or schedule a visit, contact Cory Hunt at cory@northtahoechamber.com.

Friday, April 24, 2026

North Tahoe Chamber Selects Cory Hunt as Its New Business Development Manager

KINGS BEACH, Calif. (April 10, 2026) – The North Tahoe Chamber announced today that Cory Hunt has been hired as its new Business Development Manager. Responsible for cultivating opportunities for new and emerging businesses in North Tahoe, Hunt will also oversee the Visitor Information Centers in Tahoe City and Kings Beach as hubs for business support, stewardship education, and high-quality visitor experiences that connect visitors directly to the local economy.

“Cory’s experience and expertise make him the ideal person to fill the Business Development Manager role and help drive the continued economic vitality of our community,” said Kimberly Brown, North Tahoe Chamber executive director. “He will also play a key role in supporting our small businesses by empowering VIC staff to drive meaningful referrals and deliver destination stewardship education. In addition, he will curate an incubation program that enables local businesses and artisans to test and showcase their brands and products within the Visitor Information Centers.”

Hunt brings a background as a small business owner, hospitality professional, and community leader to the role. He spent over a decade building and operating businesses in San Francisco and Oakland, developing a deep understanding of the challenges and opportunities facing small businesses. He has been actively involved in business and community organizations, including the Polk Street Merchants Association and the Oakland Uptown Downtown Nightlife Committee, and most recently supported entrepreneurs through his work with Entrepreneurs’ Organization Reno-Tahoe.

Drawn to North Lake Tahoe by its outdoor lifestyle and strong sense of community, Hunt is passionate about building meaningful relationships and supporting a vibrant, resilient local business community. He started in his new role on April 6.

Thursday, April 23, 2026

North Lake Tahoe Parking Management Program: Updates for Kings Beach Businesses

The North Lake Tahoe Parking Management Program continues this summer with updated parking operations in Kings Beach and an upcoming opportunity for business owners and employees to share input on employee parking needs.

Placer County continues to advance this effort as a key strategy in the Resort Triangle Transportation Plan to help manage parking demand, support local businesses, and improve overall mobility in the region. The program is funded through NTCA’s TOT-TBID Dollars At Work program, and includes funding for capital improvements, ongoing operations and maintenance, and enforcement.

Summer 2026 Parking Updates (Effective May 1, 2026)

Beginning this spring, updated parking rates will be implemented across four county-owned parking lots in Kings Beach. These updates are intended to better balance short-term visitor demand with employee and longer-term parking needs.

West End & Rainbow Lots

$10 per day ($20 on holidays)
$2/hour (up to two hours)
$2 evening rate (5–10 p.m.)

Christmas Tree & Brook Avenue Lots

$20 per day ($40 on holidays)
$2/hour (up to two hours)
$2 evening rate (5–10 p.m.)

👉 View updates and parking map

Employee Parking Meeting – Your Input Needed

Placer County will host a virtual meeting focused on employee parking in Kings Beach as part of the North Lake Tahoe Parking Management Program.

Tuesday, April 28 | 5:30–6:30 p.m. | via Zoom

This meeting will focus on understanding business needs, including employee parking patterns and peak demand periods, to help inform solutions that support both local businesses and the broader community.

Participants are encouraged to complete a brief form in advance to help guide discussion and questions.

👉 Join the meeting
👉 Complete the form

Thursday, March 19, 2026

Darcy Parrillo Named Kings Beach District Manager

KINGS BEACH, Calif. (March 19, 2026) – The North Tahoe Chamber announced today that Darcy Parrillo has been appointed to the role of Kings Beach District Manager. Responsible for advancing the economic vitality and vibrancy of the Kings Beach District, the Kings Beach Manager is charged with enhancing its identity through placemaking, cultural and legacy events, business-forward initiatives, and strong business relationships.

“The person in this role serves as the primary liaison to the Kings Beach District business community, ensuring their needs are heard and supported,” said Kimberly Brown, North Tahoe Chamber executive director. “I’m thrilled Darcy has accepted this position and will lead efforts to support the Kings Beach business community. She has served as Operations Manager for the District since 2022 and is already well-connected and familiar with the community’s needs and opportunities.”

Parrillo will lead the District’s annual work plan and accompanying budget in collaboration with the volunteer Kings Beach District Advisory Committee. This includes leading revitalization initiatives, supporting efforts to attract, retain and expand businesses within the district, and advance opportunities that support economic vitality, community benefit, and long-term prosperity. She will also serve as the primary advocate and spokesperson for Kings Beach District businesses and the community with the NTCA, North Tahoe Chamber, NTPUD, TCDA, Placer County, Caltrans, and other public agencies and nonprofits.

Prior to serving as the Operations Manager for the Kings Beach District, Parrillo worked in design research for Kaiser Permanente and hunger relief efforts through Share Our Strength. She is a graduate of Colorado College and earned her Master of Public Health from the University of California, Berkeley.

Monday, March 16, 2026

Reach Visitors Where It Matters: Advertise in the Official North Lake Tahoe Visitor Guide 2026

Connect your business with thousands of engaged travelers exploring North Lake Tahoe and beyond. The guide features itineraries, maps, seasonal events, dining, lodging, outdoor adventures, and family-friendly tips—and is distributed widely across Reno, Carson City, lakewide, at North Lake Tahoe and Kings Beach Visitor Information Centers, through media and corporate partners, and online at laketahoetravel.com with promotion on @LakeTahoeTrave social channels.

Showcase your business to visitors actively planning their trips and make a lasting impression. Published by Just Imagine Marketing and Design, a full-service agency with 30+ years of experience creating impactful advertising solutions.

Ad space deadline is April 17.

NLT_Rate_Sheet Download

Friday, March 13, 2026

North Tahoe Chamber Awards $660,000 in Tourism-Generated Funds to 48 Local Events

Events bring the character and spirit of North Lake Tahoe communities to life

NORTH LAKE TAHOE, Calif. (March 5, 2026) – Tourism-generated funds are supporting 48 special events, including 12 ongoing events that are scheduled to take place in North Lake Tahoe in 2026. Local favorites like the Made in Tahoe Festival and the Alpenglow Sports Winter Speaker Series, the Tahoe City Food & Wine Classic, the Tahoe Film Fest and many more, were awarded a total of $660,000 by the NTCA and North Tahoe Chamber as recommended by the volunteer Business and Chamber Advisory Committee.

“Because of the TBID, this year we were able to provide funding and support more local events than ever before,” said Kimberly Brown, North Tahoe Chamber executive director. “Events help support our local business community, and we’re excited to welcome back returning event producers and some new ones, and to offer residents and visitors a diverse mix of cultural and recreational activities throughout the year. Investment in events like those that received funding are important because they help contribute to the economic vitality and vibrancy of our community.”

Special Events Sponsorship Funding is made possible by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), which is used to invest in initiatives that enhance community vitality, environmental stewardship, and economic health and resiliency. Events that received funding include human-powered sports, arts, culture, culinary experiences, and health and wellness.

The complete list of 2026 events that received TBID funding include:

Winter
2026 Mothership Classic
Alpenglow Sports Winter Speaker Series
The Great Ski Race
Kings Beach Snowfest Parade
North Lake Tahoe Snowfest
Tahoe Nutcracker
Toyota US National Freestyle Championships

Spring
Broken Arrow Skyrace
Community of Writers Poetry and Writers Workshops
Lake Tahoe Summit Classic
Opening Day on the Lake
Rahlves’ Banzai Tour
Stewarding Knowledges: Tending Good Fire in the Tahoe Basin
Tahoe City Food & Wine Classic
Tahoe Joy Festival
TERC Circ(umnavigation) of Lake Tahoe
TrailCon

Spring to Fall Event Series
Big Blue Adventure Events
Bluesdays
Concerts on Commons Beach
Made in Tahoe
Makers’ Market Series
Music on the Beach and Lights In The Sky
Northstar Midweek Music Series Hosted by Rubicon Pizza
Northstar Village Summer Music Series
River Ranch: Patio Concert Series
Tahoe Music Alive
Tahoe Talks on the Water
Tahoe Paddle Racing Series

Summer
22nd Annual Skate the Lake
Brews, Jazz, & Funk
Great Gravel Ride
Lake Tahoe Concours d’Elegance
Lake Tahoe Dance Festival
Tahoe City 4th of July Celebrations
Wild Soul Festival: Evolve at Higher Elevation

Fall
A Liar’s Cruise
Adventure Van Expo
Hauntober
Mountain on Tour North Lake Tahoe
Palisades Tahoe Oktoberfest
Passport to Dining
Send Dip
Tahoe City Holiday Event Series
Tahoe City Oktoberfest
Tahoe Film Fest
Tahoe Literary Festival
Wild and Well: A Healing Summit

Learn more about the 2026 events funded here, and view all events planned in the region at www.tahoeeventscalendar.com.

Monday, March 2, 2026

Supporting Local Artists at the Visitor Information Centers

The North Tahoe Chamber proudly supports local artists and small businesses by featuring their work in our Visitor Information Centers. Showcasing locally made art and products creates meaningful opportunities for residents and visitors to connect with the creativity and character of North Lake Tahoe while directly supporting the talented individuals who call this place home.

Currently, the Kings Beach Visitor Center is featuring Daniel Chavez, an NTCA team member, adventurer, and photographer with a passion for capturing the world from perspectives most never see. Whether trekking mountain trails, exploring remote landscapes by off-road vehicle, or venturing out at night with his camera and telescope, Daniel’s work brings both the vast sky and the earth’s hidden corners into focus.

Astrophotography is one of his deepest passions. Daniel captures celestial wonders that are often invisible to the naked eye, revealing the hidden beauty of the universe and offering a glimpse into worlds many have never explored. Through aerial drone photography, he adds yet another dimension, showcasing the scale and serenity of the landscapes that surround places like Lake Tahoe and beyond.

Daniel’s goal is to share these experiences with others — the wonder of the night sky, the thrill of exploration, and the quiet power of nature. He believes fine art photography should be accessible, not exclusive, and strives to offer his work at an affordable price so anyone can bring a piece of nature or the cosmos into their space.

Stop by the Kings Beach Visitor Center to view his work, and follow him on Instagram @jdanny_ch.

Wednesday, February 25, 2026

Kings Beach District to Host SNOWFEST Parade & Palooza on March 7

Community members and visitors are invited to join the fun and festivities

KINGS BEACH, Calif. (Feb. 24, 2026) – One of North Tahoe’s favorite winter traditions is back and bigger than ever! The Kings Beach SNOWFEST Parade & Palooza returns as part of the annual SNOWFEST celebration to bring the community together for a fun-filled celebration in downtown Kings Beach. Featuring colorful floats, costumed crews, live music and activities hosted by over 30 local organizations and businesses throughout the day, this is North Tahoe small-town magic at its best.

“This year, the Kings Beach business community is extending the festivities beyond the parade to include new events and specials designed to encourage people to spend the day in town,” said Darcy Parrillo, Kings Beach District representative. “From live music and a pancake breakfast to a dress-up-your-dog contest, pop-up events, crafts like mardi gras mask making, trivia and discounts offered by stores in town, there’s sure to be something for everyone.”

The festivities begin at noon on Friday, March 6 at the Kings Beach SNOWFEST Palooza Kick-off with art, music, dancing and more at the Tahoe Time Community Event Center. Kid-friendly activities will be offered during the day, and high-energy dance vibes will take over in the evening.

The official Kings Beach SNOWFEST Parade & Palooza kicks off at 8:00 a.m. Saturday, March 7 with the NTPUD Pancake Breakfast, with festivities continuing until 4:00 p.m. The parade will take place between 11:30 a.m. to 12:30 p.m., traveling east on State Route 28 between Secline Street and Raccoon Street. The announcing stand and judges’ table will be next to the King Building near the Bear Street roundabout. SR-28 will be closed to vehicle traffic from the intersection of SR-267 to Fox Street during the parade.

Long-time community leader Joy Doyle will serve as the Grand Marshal of the 2026 Kings Beach SNOWFEST Parade. Selected in recognition of her decades-long commitment to Kings Beach and North Lake Tahoe, Joy’s generosity of spirit, tireless advocacy, and deep roots in Kings Beach helped shape the community that exists today.

Learn more, including details about featured events during the Kings Beach SNOWFEST Parade & Palooza and how to volunteer here.

Author: Julie Barber