KINGS BEACH, Calif. (March 19, 2026) – The North Tahoe Chamber announced today that Darcy Parrillo has been appointed to the role of Kings Beach District Manager. Responsible for advancing the economic vitality and vibrancy of the Kings Beach District, the Kings Beach Manager is charged with enhancing its identity through placemaking, cultural and legacy events, business-forward initiatives, and strong business relationships.

“The person in this role serves as the primary liaison to the Kings Beach District business community, ensuring their needs are heard and supported,” said Kimberly Brown, North Tahoe Chamber executive director. “I’m thrilled Darcy has accepted this position and will lead efforts to support the Kings Beach business community. She has served as Operations Manager for the District since 2022 and is already well-connected and familiar with the community’s needs and opportunities.”

Parrillo will lead the District’s annual work plan and accompanying budget in collaboration with the volunteer Kings Beach District Advisory Committee. This includes leading revitalization initiatives, supporting efforts to attract, retain and expand businesses within the district, and advance opportunities that support economic vitality, community benefit, and long-term prosperity. She will also serve as the primary advocate and spokesperson for Kings Beach District businesses and the community with the NTCA, North Tahoe Chamber, NTPUD, TCDA, Placer County, Caltrans, and other public agencies and nonprofits.

Prior to serving as the Operations Manager for the Kings Beach District, Parrillo worked in design research for Kaiser Permanente and hunger relief efforts through Share Our Strength. She is a graduate of Colorado College and earned her Master of Public Health from the University of California, Berkeley.

Events bring the character and spirit of North Lake Tahoe communities to life

NORTH LAKE TAHOE, Calif. (March 5, 2026) – Tourism-generated funds are supporting 48 special events, including 12 ongoing events that are scheduled to take place in North Lake Tahoe in 2026. Local favorites like the Made in Tahoe Festival and the Alpenglow Sports Winter Speaker Series, the Tahoe City Food & Wine Classic, the Tahoe Film Fest and many more, were awarded a total of $660,000 by the NTCA and North Tahoe Chamber as recommended by the volunteer Business and Chamber Advisory Committee.

“Because of the TBID, this year we were able to provide funding and support more local events than ever before,” said Kimberly Brown, North Tahoe Chamber executive director. “Events help support our local business community, and we’re excited to welcome back returning event producers and some new ones, and to offer residents and visitors a diverse mix of cultural and recreational activities throughout the year. Investment in events like those that received funding are important because they help contribute to the economic vitality and vibrancy of our community.”

Special Events Sponsorship Funding is made possible by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), which is used to invest in initiatives that enhance community vitality, environmental stewardship, and economic health and resiliency. Events that received funding include human-powered sports, arts, culture, culinary experiences, and health and wellness.

The complete list of 2026 events that received TBID funding include:

Winter
2026 Mothership Classic 
Alpenglow Sports Winter Speaker Series
The Great Ski Race
Kings Beach Snowfest Parade
North Lake Tahoe Snowfest
Tahoe Nutcracker
Toyota US National Freestyle Championships

Spring
Broken Arrow Skyrace
Community of Writers Poetry and Writers Workshops 
Lake Tahoe Summit Classic
Opening Day on the Lake
Rahlves’ Banzai Tour
Stewarding Knowledges: Tending Good Fire in the Tahoe Basin
Tahoe City Food & Wine Classic
Tahoe Joy Festival
TERC Circ(umnavigation) of Lake Tahoe 
TrailCon

Spring to Fall Event Series
Big Blue Adventure Events
Bluesdays
Concerts on Commons Beach
Made in Tahoe
Makers’ Market Series
Music on the Beach and Lights In The Sky
Northstar Midweek Music Series Hosted by Rubicon Pizza
Northstar Village Summer Music Series
River Ranch: Patio Concert Series
Tahoe Music Alive
Tahoe Talks on the Water
Tahoe Paddle Racing Series

Summer
22nd Annual Skate the Lake
Brews, Jazz, & Funk
Great Gravel Ride
Lake Tahoe Concours d’Elegance
Lake Tahoe Dance Festival
Tahoe City 4th of July Celebrations
Wild Soul Festival: Evolve at Higher Elevation

Fall
A Liar’s Cruise
Adventure Van Expo
Hauntober
Mountain on Tour North Lake Tahoe
Palisades Tahoe Oktoberfest
Passport to Dining
Send Dip 
Tahoe City Holiday Event Series
Tahoe City Oktoberfest
Tahoe Film Fest
Tahoe Literary Festival
Wild and Well: A Healing Summit

Learn more about the 2026 events funded here, and view all events planned in the region at www.tahoeeventscalendar.com.

Community members and visitors are invited to join the fun and festivities

KINGS BEACH, Calif. (Feb. 24, 2026) – One of North Tahoe’s favorite winter traditions is back and bigger than ever! The Kings Beach SNOWFEST Parade & Palooza returns as part of the annual SNOWFEST celebration to bring the community together for a fun-filled celebration in downtown Kings Beach. Featuring colorful floats, costumed crews, live music and activities hosted by over 30 local organizations and businesses throughout the day, this is North Tahoe small-town magic at its best.

“This year, the Kings Beach business community is extending the festivities beyond the parade to include new events and specials designed to encourage people to spend the day in town,” said Darcy Parrillo, Kings Beach District representative. “From live music and a pancake breakfast to a dress-up-your-dog contest, pop-up events, crafts like mardi gras mask making, trivia and discounts offered by stores in town, there’s sure to be something for everyone.”

The festivities begin at noon on Friday, March 6 at the Kings Beach SNOWFEST Palooza Kick-off with art, music, dancing and more at the Tahoe Time Community Event Center. Kid-friendly activities will be offered during the day, and high-energy dance vibes will take over in the evening.

The official Kings Beach SNOWFEST Parade & Palooza kicks off at 8:00 a.m. Saturday, March 7 with the NTPUD Pancake Breakfast, with festivities continuing until 4:00 p.m. The parade will take place between 11:30 a.m. to 12:30 p.m., traveling east on State Route 28 between Secline Street and Raccoon Street. The announcing stand and judges’ table will be next to the King Building near the Bear Street roundabout. SR-28 will be closed to vehicle traffic from the intersection of SR-267 to Fox Street during the parade.

Long-time community leader Joy Doyle will serve as the Grand Marshal of the 2026 Kings Beach SNOWFEST Parade. Selected in recognition of her decades-long commitment to Kings Beach and North Lake Tahoe, Joy’s generosity of spirit, tireless advocacy, and deep roots in Kings Beach helped shape the community that exists today.

Learn more, including details about featured events during the Kings Beach SNOWFEST Parade & Palooza and how to volunteer here.

NORTH LAKE TAHOE, Calif. (Feb. 12, 2026) – The North Tahoe Chamber has introduced new branding and launched a new website to provide access to valuable resources and information to keep members apprised on a variety of topics that can impact local businesses. The new site also features robust member benefits, ways to get involved, and was purposefully designed to better serve the local business community.

“The North Tahoe Chamber has evolved over the past several years, strengthening its role and impact within the local business community, and building on partnerships with the Tahoe City Downtown Association and Kings Beach District,” said Kimberly Brown, executive director of the North Tahoe Chamber. “Our refreshed brand and new website were created to reflect that growth and focus on providing support for local businesses to prosper and our community to thrive.”

At its core, the North Tahoe Chamber is about the local business owners, employees, and community members who care deeply about Tahoe. The Chamber’s new brand was created as a reflection of its values – to listen to businesses, bring people together, and create real opportunities that help the local economy grow. It also defines and further differentiates the Chamber’s identity as it operates alongside the North Tahoe Community Alliance.

On the North Tahoe Chamber website, members will find everything from business support and ways to get involved, to news that may impact their business. From information about workforce development opportunities to workforce housing programs, employee retention strategies, how to apply for event funding, and the many ways the North Tahoe Chamber can help promote businesses, details about these topics and more are all available online.

Members can also find information about upcoming networking events, member benefits, advocacy efforts, economic development, and resources related to starting a business in North Lake Tahoe.

“Our intention is for this to be a robust resource for our business community that is updated as new information is available. We want people to check it out, bookmark it, and come back often for the latest on what’s happening in North Lake Tahoe,” continued Brown.

Learn more at northtahoechamber.com.

About the North Tahoe Chamber

The North Tahoe Chamber, whose purpose is to cultivate collaborative partnerships, serve as an engaging catalyst, and drive economic impact, has supported a vibrant business community and enhanced the quality of life for North Lake Tahoe residents and visitors since 1954. The Chamber’s priorities, developed in collaboration with the Chamber Advisory Committee, include economic development, advocacy, business services, community vitality, visitor engagement, and workforce development that benefit local businesses and their employees. Using funds primarily generated through the TOT-TBID Dollars At Work program, these priorities are realized through robust member benefits. Learn more and now with a single membership, become an NTBA, TCDA and North Tahoe Chamber member at northtahoechamber.com.